Blippar harnesses image recognition, augmented reality and computer vision technology to bring the physical world to life through smart devices.

With the Blippar app, you can interact with consumers through everyday objects to enhance brand communications and utility with digital experience, called “blipps”.

We call this Visual Marketing.

We connect brands to people with interest in their products or curiosity in objects by deepening and inspiring conversations through blipps, augmented reality campaigns, in the Blippar app.

Augmented reality has been in stasis for the last couple of years, with app developers and gadget-makers still figuring out a mainstream use-case to trump the Pokémon GO phenomenon. London-based startup Blippar thinks the answer lies in augmented reality advertising.

It’s been working with several automotive brands to launch mobile banner ads with augmented reality built into them. A smartphone user taps a banner ad which then swaps their screen out for an image of the inside of the car. The user can then move their phone around to see different parts of the car’s interior. If they give it permission to access their camera, they can see their real-life surroundings through the virtual windshield and windows of the car too.